14th Annual Public Relations Executives Meeting

6:00 - 8:30 pm          Dinner
                               Fleming's Prime Steakhouse & Wine Bar   
                               Welcome: Henry Duvall, Director of Communications
                                                Council of the Great City Schools
                               Greetings: Robert Heck, Member
                                                Baltimore City Board of School Commissioners
                               Sponsor:   SchoolMessenger

                              Speaker: Auburn Bell, Director
                                              Legg Mason, Inc.
                                              Innovative & Out-of-the-Box Partnerships

7:30 - 10:00 am         Registration (Watertable Ballroom ABC, 5th Floor)

8:00 - 9:00 am           Breakfast (Federal Hill Room, 5th Floor, Renaissance)
                                 Sponsor: Peachjar

9:00 - 9:15 am            Welcome and Introductions (Manchester G & H, Hyatt)

9:15 - 10:15 am              Bringing Education Reform to Life: Mobilizing Stakeholders in Urban School Reform
                                   Stan Alleyne,
Chief Communications Officer
Minneapolis Public Schools
                                   Rachel Hicks,
Director of Media Relations and Public Affairs
Minneapolis Public Schools                                   
10:30 - 11:45 am          Team DPS-Strengthening Connections through Shared Vision and Values
                                   Michael Vaughn,
Chief Communications Officer
                                   Denver Public Schools

                                   Laptops, Learning and Connecting the Dots: Successful 1:1- "PowerUp" Initiative
                                   Communications Belongs in the Sandbox
                                   Sarah Geer Osborne
, General Manager, Strategic Communications
                                   Houston Independent School District
11:45am -12:45 pm      Lunch
12:45 - 1:45 pm          "I Pledge" Graduation Campaign
                                   Jamilah Fraser, Former Chief Communications Officer
                                   Fresno Unified School District   
                                   Shana Kemp, Former Communications Analyst
                                   Fresno Unified School District
1:45 - 3:00 pm              Breakout Sessions                   
How to Manage Social Media Information to Prevent Student and Media Misuse
                                   How to Defend Your Communications Operation from Budget Cuts
                                   How to Effectively Communicate Common Core State Standards to Parents and Stakeholders
8:00 - 9:00 am              Continental Breakfast (Watertable Ballroom)
9:00  - 10:00 am           Panel Discussion on Dealing with Urban School Politics and Board Relations
                                   Dylan Thomas, Moderator
Public Relations
                                   Orange County Public Schools (Orlando)
                                   Keith Bromery, Executive Director of Communications
                                   East Baton Rouge Parish Public School System
                                   Valerie Merritt, Director of Board Relations
                                   Newark Public Schools
                                   Barbara Griffith-Moffett, Senior Communications Director
                                   Fort Worth Independent School District                         
10:00-11:00 am            Special Guest Presentation: Content Rules: Telling Your Story to Stand Out
                                   Ann Handley, Content Marketing Expert, Best-Selling Book Author
                                    Sponsor: Schoolwires
11:00 - 11:45 am           Round Robin Discussion on Effectively Utilizing Social Media
                                   and Other Communication Tools               
11:45 - Noon                 Wrap-Up
Noon                         Meeting Adjourn