21st Annual Public Relations Executives Meeting

July 14-16, 2022

THURSDAY, JULY 14

6:00 - 8:30 pm        

Speaker: 
Jhimra Alexander, President and Executive Producer, Public Narrative
Sponsor: Blackboard, Intrado
                 
FRIDAY, JULY 15

8:00 - 9:00 am           
Breakfast 
Sponsor: Finalsite, Talking Points

Reclaiming Your Identity: The Power of Rebranding in Shelby County Schools
Presenter:
Dr. Cathryn Stout, Chief of Communications and Broadcast Services

The Difference Between Marketing & Branding: And Why Both Are Necessary
Presenter:
Letrece Griffin, Chief of Communications & Family Engagement, East Baton Rouge Parish School System

Launching a Student Recruitment & Retention Campaign
Presenter:
Monica Armenta, Executive Director, APS Communications, Albuquerque Public Schools

12:00 pm -1:00 pm       
Lunch
Sponsors: ParentSquare, Thought Exchange, Waterford                   

Did Anybody Read the Email? Using Strategic Internal Communications to Engage, Inform, and Connect Staff
Presenter:
Alison Gross, VP of Strategic Communications and External Affairs, NORC at the University of Chicago

Using Metrics to Improve Your Communications
Presenters:
Emma Garrett-Nelson, Executive Director of Communications & Strategy for Tulsa Public Schools
Stefan Byrd-Krueger, Chief Analytics Officer, Parsons TKO

Study on Improving School-Family Communication and Engagement, Lessons from Remote Schooling During the Pandemic
Presenters:

Vanessa Gutierrez, Research Analyst, University of Chicago Consortium on School Research
David Orta, Senior Research Analyst University of Chicago Consortium on School Research

SATURDAY, JULY 16

8:00 - 9:00 am
Breakfast 
Sponsor: Gaggle

The State of Social Media: Cutting Through the Noise and Reaching Your Audience Online in 2022
Presenter:
Sami Ghani, Senior Director, Digital, The Hatcher Group

Building Trust with Axios HQ Newsletters
Presenter: 

Jason Stanford, Chief Officer of Communications & Community Engagement, Austin Independent School District

Case Study on Building a District-Wide Enrollment Strategy
Presenter:

Nick LeRoy, Chief Enrollment Officer, SchoolMint Representatives from Council member school districts

12:00 pm -1:00 pm       
Lunch
Sponsors: Peachjar, Snap! Mobile- SchoolCNXT               
             
Authentic Storytelling for Greater Impact
Presenter:
Stephanie Foerster, Founder & President, Ensemble Media

The Future of School Districts is Superior Customer Service
Presenters: 
Shanelle C. Coleman, Project Facilitator, Office of the Chief of Staff, Atlanta Public Schools
Michael D. Wilburn, Jr., Administrative Manager to the Chief of Staff, Atlanta Public Schools

Connecting with Stakeholders During a Pandemic: School is Out, But Crisis Communication Is In
Presenters: 
Dr. Rebecca Suarez, Doctoral Graduate in Executive Leadership in Education, Ed.D., Houston Baptist University
Dr. Walter Bevers, Director of Doctoral Studies, School of Education at Houston Baptist University