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21st Annual Public Relations Executives Meeting
July 14-16, 2022
6:00 - 8:30 pm
Jhimra Alexander, President and Executive Producer, Public Narrative
Sponsor: Blackboard, Intrado
8:00 - 9:00 am
Breakfast
Sponsor: Finalsite, Talking Points
Reclaiming Your Identity: The Power of Rebranding in Shelby County Schools
Presenter:
Dr. Cathryn Stout, Chief of Communications and Broadcast Services
The Difference Between Marketing & Branding: And Why Both Are Necessary
Presenter:
Letrece Griffin, Chief of Communications & Family Engagement, East Baton Rouge Parish School System
Launching a Student Recruitment & Retention Campaign
Presenter:
Monica Armenta, Executive Director, APS Communications, Albuquerque Public Schools
Did Anybody Read the Email? Using Strategic Internal Communications to Engage, Inform, and Connect Staff
Presenter:
Alison Gross, VP of Strategic Communications and External Affairs, NORC at the University of Chicago
Using Metrics to Improve Your Communications
Presenters:
Emma Garrett-Nelson, Executive Director of Communications & Strategy for Tulsa Public Schools
Stefan Byrd-Krueger, Chief Analytics Officer, Parsons TKO
Study on Improving School-Family Communication and Engagement, Lessons from Remote Schooling During the Pandemic
Presenters:
Vanessa Gutierrez, Research Analyst, University of Chicago Consortium on School Research
David Orta, Senior Research Analyst University of Chicago Consortium on School Research
SATURDAY, JULY 16
8:00 - 9:00 am
Breakfast
Sponsor: Gaggle
The State of Social Media: Cutting Through the Noise and Reaching Your Audience Online in 2022
Presenter:
Sami Ghani, Senior Director, Digital, The Hatcher Group
Building Trust with Axios HQ Newsletters
Presenter:
Jason Stanford, Chief Officer of Communications & Community Engagement, Austin Independent School District
Case Study on Building a District-Wide Enrollment Strategy
Presenter:
Nick LeRoy, Chief Enrollment Officer, SchoolMint Representatives from Council member school districts
Presenter:
Stephanie Foerster, Founder & President, Ensemble Media
The Future of School Districts is Superior Customer Service
Presenters:
Shanelle C. Coleman, Project Facilitator, Office of the Chief of Staff, Atlanta Public Schools
Michael D. Wilburn, Jr., Administrative Manager to the Chief of Staff, Atlanta Public Schools
Connecting with Stakeholders During a Pandemic: School is Out, But Crisis Communication Is In
Presenters:
Dr. Rebecca Suarez, Doctoral Graduate in Executive Leadership in Education, Ed.D., Houston Baptist University
Dr. Walter Bevers, Director of Doctoral Studies, School of Education at Houston Baptist University
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Media Contact:
Contact Name
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Contact Name
Contact@email.com
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Contact@email.com
(000) 000-0000