6:00 - 8:30 pm        

8:00 - 9:00 am           
Breakfast 
Sponsor: Finalsite, Talking Points

Reclaiming Your Identity: The Power of Rebranding in Shelby County Schools
Presenter:
Dr. Cathryn Stout, Chief of Communications and Broadcast Services

The Difference Between Marketing & Branding: And Why Both Are Necessary
Presenter:
Letrece Griffin, Chief of Communications & Family Engagement, East Baton Rouge Parish School System

Launching a Student Recruitment & Retention Campaign
Presenter:
Monica Armenta, Executive Director, APS Communications, Albuquerque Public Schools

Did Anybody Read the Email? Using Strategic Internal Communications to Engage, Inform, and Connect Staff
Presenter:
Alison Gross, VP of Strategic Communications and External Affairs, NORC at the University of Chicago

Using Metrics to Improve Your Communications
Presenters:
Emma Garrett-Nelson, Executive Director of Communications & Strategy for Tulsa Public Schools
Stefan Byrd-Krueger, Chief Analytics Officer, Parsons TKO

Study on Improving School-Family Communication and Engagement, Lessons from Remote Schooling During the Pandemic
Presenters:
Vanessa Gutierrez, Research Analyst, University of Chicago Consortium on School Research
David Orta, Senior Research Analyst University of Chicago Consortium on School Research

SATURDAY, JULY 16

8:00 - 9:00 am
Breakfast 
Sponsor: Gaggle

The State of Social Media: Cutting Through the Noise and Reaching Your Audience Online in 2022
Presenter:
Sami Ghani, Senior Director, Digital, The Hatcher Group

Building Trust with Axios HQ Newsletters
Presenter: 
Jason Stanford, Chief Officer of Communications & Community Engagement, Austin Independent School District

Case Study on Building a District-Wide Enrollment Strategy
Presenter:
Nick LeRoy, Chief Enrollment Officer, SchoolMint Representatives from Council member school districts