12th Annual Public Relations Executives Meeting

6:00 - 8:30 pm          Dinner
                                    Joe's Seafood, Prime Steak & Stone Crab Restaurant     
                                    Welcome: Henry Duvall, Director of Communications
                                                        Council of the Great City Schools
                                    Greetings: Rodrigo Sierra, Member
                                                        Chicago Board of Education

                                    Sponsor: SchoolMessenger

                                    Speaker: Peter Cunningham, Assistant Secretary for Communications and Outreach
                                                      U.S. Department of Education 

7:30 - 10:00 am        Registration (Marriott)

8:00 - 9:00 am          Breakfast (Marriot)
                                    Sponsor: Schoolwires

9:00 - 9:30 am          Welcome and Introductions

9:30 - 11:00 am        New Social Media Tools to Connect Parents and Schools

                                     Connecting with OKCPS! Launch and Usage of District's Mobile Application                                    
                                     Tierney Tinnin, Media Relations Manager
                                     Oklahoma City Public Schools

                                     Linking Advocacy, Parent Engagement and Social Media                                     
                                     Bernie Rhinerson, Chief District Relations Officer
                                     San Diego Unified School District
11:00 - Noon             Implementing a Community-Wide Anti-Bullying Campaign                                    
                                     Barbara Griffith, Senior Communications Officer
                                     Fort Worth Independent School District
Noon - 1:00 pm         Lunch
 eChalk, LLC
1:00 - 2:15 pm           Engaging Parents with Limited English Skills
                                      Maestro en Casa (Teacher at Home): Helping Parents Understand the U.S. Education System 
                                      Alex Sanchez, Director of Public Relations and Multicultural Outreach
                                      Denver Public Schools
                                      Effective Communications in a Diverse District                                     
                                      Heather Sawyer, Executive Director of Communications
                                      Anchorage School District
2:30 - 3:30 pm            Guiding a School District Through Multiple Crises With Effective Communications                                     
                                       Keith Bromery, Director of Media Relations
                                       Atlanta Public Schools
3:30 - 4:30 pm            Implementing a Successful Marketing Campaign                                     
                                      Chris Trahan, Director for Communications and Community Engagement
                                      East Baton Rouge Parish School System
Dinner on Your Own

8:00 - 9:00 am            Breakfast (Marriot)
                                      Nora Carr, Chief of Staff
                                      Guilford County Schools, Greensboro, NC
10:00: - 11:00 am      Getting the Word Out on Common Core Standards                                     
                                      Michelle White, Vice President
                                      GMMB, a strategic communications firm
                                      Chapin Springer, Senior Account Executive
11:00 - 11:45  am      Round Robin Discussion on Pressing Issues                
11:45 - Noon              Wrap-Up
Noon                            Meeting Adjourn