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12th Annual Public Relations Executives Meeting
AGENDA
FRIDAY, JULY 6 6:00 - 8:30 pm Dinner Joe's Seafood, Prime Steak & Stone Crab Restaurant Welcome: Henry Duvall, Director of Communications Council of the Great City Schools Greetings: Rodrigo Sierra, Member Chicago Board of Education Sponsor: SchoolMessenger Speaker: Peter Cunningham, Assistant Secretary for Communications and Outreach U.S. Department of Education SATURDAY, JULY 7 7:30 - 10:00 am Registration (Marriott) 8:00 - 9:00 am Breakfast (Marriot) Sponsor: Schoolwires 9:00 - 9:30 am Welcome and Introductions 9:30 - 11:00 am New Social Media Tools to Connect Parents and Schools Connecting with OKCPS! Launch and Usage of District's Mobile Application Tierney Tinnin, Media Relations Manager Oklahoma City Public Schools Linking Advocacy, Parent Engagement and Social Media Bernie Rhinerson, Chief District Relations Officer San Diego Unified School District 11:00 - Noon Implementing a Community-Wide Anti-Bullying Campaign Barbara Griffith, Senior Communications Officer Fort Worth Independent School District Noon - 1:00 pm Lunch Sponsor: eChalk, LLC 1:00 - 2:15 pm Engaging Parents with Limited English Skills Maestro en Casa (Teacher at Home): Helping Parents Understand the U.S. Education System Alex Sanchez, Director of Public Relations and Multicultural Outreach Denver Public Schools Heather Sawyer, Executive Director of Communications Anchorage School District Keith Bromery, Director of Media Relations Atlanta Public Schools 3:30 - 4:30 pm Implementing a Successful Marketing Campaign Chris Trahan, Director for Communications and Community Engagement East Baton Rouge Parish School System Dinner on Your Own SUNDAY, JULY 8 8:00 - 9:00 am Breakfast (Marriot) 9:00 - 10:00 am Measuring What Matters: Evaluating Your Communications Program Nora Carr, Chief of Staff Guilford County Schools, Greensboro, NC 10:00: - 11:00 am Getting the Word Out on Common Core Standards Michelle White, Vice President GMMB, a strategic communications firm Chapin Springer, Senior Account Executive GMMB 11:00 - 11:45 am Round Robin Discussion on Pressing Issues 11:45 - Noon Wrap-Up Noon Meeting Adjourn |
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Media Contact:
Contact Name
Contact@email.com
(000) 000-0000
Contact Name
Contact@email.com
(000) 000-0000
Contact Name
Contact@email.com
(000) 000-0000