11th Annual Public Relations Executives Meeting



6 - 8:30 pm               Dinner
                                    Acenar Mexican Restaurant on the San Antonio Riverwalk     
                                    Welcome: Henry Duvall, Director of Communications
                                                        Council of the Great City Schools

                                    Sponsor: SchoolMessenger

                                    Speaker: Luis Patino, vice president and general manager
                                                      KWEX41/Univision, San Antonio

7: 30 - 10:00 am       Registration (Salon I, Third Floor, Marriott Rivercenter)

8 - 9:00 am                Breakfast (Salon I, Third Floor, Marriot)
                                    Sponsor: Schoolwires

9:15 - 9: 30 am         PR Survey Results

9:30 - 11:00 am        Growing Social Media as a District Communications Strategy
                                     Barbara Griffith, Senior Communications Officer
                                     Fort Worth Independent School District
11 - Noon                   Reaching Families Through Parent Universities and Other Approaches
                                     Jamilah Fraser, Chief Communications Officer, School District of Philadelphia

                                     Matt Wilder, Director of Media Relations
                                     Boston Public Schools
Noon - 1:00 pm         Lunch
The Grossbaurer Group
1 - 2:15 pm                 Communicating Common Core Standards

                                      Ricki Price-Baugh, Director of Academic Achievement
                                      Council of the Great City Schools
2:30 - 3:30 pm            How to Make the District Web Site More Effective

                                      Effective Website Presentation
                                      Valerie Merritt, Director of Communications
                                      Newark Public Schools

                                      SFUSD Website Presentation
                                      Heidi Anderson, Public Relations Coordinator
                                      San Francisco Unified School District
3:30 - 4:30 pm            Marketing Your District One School at a Time                                     
                                      Keith Bromery, Director of Media Relations
                                      Atlanta Public Schools

10 - 11:00 am             Brainstorming Session- Groups Tackle: 

                                      • How to Make the Best Use of Resources in a Budgetary Crunch-- 
                                         Prioritizing What's Needed and What's Expendable

                                      • How to Improve District Internal Communications

                                      • How to Tap Your District Alumni for Support
11 - 11:45  am            Round Robin Discussion on The Secrets to a Winning School Bond/Tax                 
                                      Heidi Embley, Senior Communications Specialist, Facilitator
                                      Anchorage School District
11 - 11:45  am            Wrap-Up
11:45 - Noon               Meeting Adjourn