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Introduction
List of Tools and Artifacts
Section 1: Audiences
Lesson 1: Be Strategic, Prioritize Audiences
Lesson 2: Engage Teachers Early and Meaningfully
Lesson 3: Involve Principals from the Start
Lesson 4: Proactively Explain Changes to Parents
Section 2: Messaging
Lesson 5: Craft Positive, Supportive, and "Connected" Messages
Section 3: Tactics and Messengers
Lesson 6: Elevate Principals and Teachers as Key Communicators
Lesson 7: Streamline Communications
Lesson 8: Invest in Staffing
Lesson 9: Partner with the Teachers Union
Lesson 10: Engage the Media at the Right Time
Lesson 11: Work with External Champions
Section 4: Measurements
Lesson 12: Evaluate and Refine Strategies -- Repeat
Overview of Effective Teaching Plans
Acknowledgments
Section 1: Audiences
Having a strategic communications plan that segments and prioritizes audiences is critical. Start with
internal audiences
especially
teachers
and
principals
. You need to reach
parents
, too.
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guide
(5.4 MB) or
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