Skip to Main Content
District Home
Sign In
Search
Common Core

Common Core Works

From the Page to the Classroom

Sign In
Contact Us
Calendar
Video
  • Home
  • Overview
    • Purpose
    • Frequently Asked Questions
    • Contact Information
    • Web Buttons
    • Videos
  • English Language Arts
    • Introduction
    • Introducción en Español
    • Common Core State Standards
    • Videos
    • Anthology Alignment Project
    • Basal Alignment Project
    • Exemplar Lessons
    • Parent Roadmaps
    • Guía para los padres
    • Literacy Publications
    • Assessment
  • Mathematics
    • Introduction
    • Introducción en Español
    • Common Core State Standards
    • Instructional Shifts
    • Videos
    • Math Progressions
    • Online Professional Development Modules
    • Parent Roadmaps
    • Guía para los padres
    • Links to Other Resources
    • Assessment
  • Sciences
    • National Research Council Framework
    • Next Generation Science Standards
  • Professional Development
    • Overview
    • Conferences and Webinars
    • Videos
    • Mathematics Progression Online Modules
    • Basal Alignment Project Resources
    • Publisher's Criteria
    • Making Complex Text Accessible to All Students
    • Publisher's Criteria Archives
  • Publications
    • College & Career Readiness
    • Black Male Achievement Publications
    • Hispanic Achievement Publications
    • Effective Teaching Communications Resources
  • Student Groups
    • Introduction
    • English Language Learners
    • Providing Solutions for Black Male Achievement
    • Students With Disabilities
  • Parents/Padres
    • Welcome
    • Bienvenidos
    • Parent Roadmaps- English Language Arts
    • Parent Roadmaps- Mathematics
    • Guía para padres: en artes del lenguaje en inglés
    • Guía para padres: Matemáticas
  • Calendar

Effective Teaching Communications Resources

  • Home
  • Introduction
  • List of Tools and Artifacts
  • Section 1: Audiences
    • Lesson 1: Be Strategic, Prioritize Audiences
    • Lesson 2: Engage Teachers Early and Meaningfully
    • Lesson 3: Involve Principals from the Start
    • Lesson 4: Proactively Explain Changes to Parents
  • Section 2: Messaging
    • Lesson 5: Craft Positive, Supportive, and "Connected" Messages
  • Section 3: Tactics and Messengers
    • Lesson 6: Elevate Principals and Teachers as Key Communicators
    • Lesson 7: Streamline Communications
    • Lesson 8: Invest in Staffing
    • Lesson 9: Partner with the Teachers Union
    • Lesson 10: Engage the Media at the Right Time
    • Lesson 11: Work with External Champions
  • Section 4: Measurements
    • Lesson 12: Evaluate and Refine Strategies -- Repeat
  • Overview of Effective Teaching Plans
  • Acknowledgments
  • List of Tools and Artifacts

    SECTION 1: AUDIENCES

    Lesson 1: Be Strategic, Prioritize Audiences

    • Hillsborough County (FL)
      • Summary of communications priorities
      • Upcoming milestones document
    • Denver
      • Communications and teacher engagement plan
      • Week-by-week communications timeline

    Lesson 2: Engage Teachers Early and Meaningfully

    • Denver
      • LEAP design team application
      • Core values alignment worksheet
    • Aspire (CA)
      • Advisory group presentation
      • Elementary student survey on teacher performance
      • High school student survey on teacher performance
    • Atlanta
      • Annual online survey of teachers
      • Teacher e-newsletter
    • Memphis
      • Teacher Effectiveness Measurement website
      • Teaching and learning framework

    Lesson 3: Involve Principals from the Start

    • Hillsborough County case studies/lessons learned
    • Pittsburgh
      • Emerging Leadership Academy presentation
      • Principal accountability system website

    Lesson 4: Proactively Explain Changes to Parents

    • National PTA parent guides to the Common Core State Standards
    • Communities for Teaching Excellence
      • Parents guide to communicating with teachers
      • Parents guide to supporting effective teaching
      • Parents guide to academic standards
      • Teaching Excellence Report e-newsletter
      • Parent- and teacher-developed model evaluation system
    • A+ Schools (Pittsburgh)
      • Results of principal and teacher survey on first year of implementation
      • School board meeting report card
      • Pledge to support effectiveness as rationale for layoffs
    • Hillsborough County PTA
      • District initiative e-zine
      • Overview of parent role in initiative
      • Video about parent initiative
      • PowerPoint presentation about initiative

    SECTION 2: MESSAGING

    Lesson 5: Craft Positive, Supportive, and "Connected" Messages

    • Denver rationale for reform
    • Memphis rationale for reform
    • Pittsburgh rationale for reform
    • Messaging research
      • Communications Implications from Education Opinion Research (GMMB summary of research by the Winston Group, Peter Hart, and Harris Interactive)
      • The Big Picture: The Impact of National Storylines on Local Reform (Brunswick Group and GMMB)
      • Public Opinion Research on Education Issues (The Winston Group)
      • Primary Sources teacher surveys (Scholastic)
    • Memphis I Teach, I Am campaign website
    • Pittsburgh Believe campaign materials

     SECTION 3: TACTICS AND MESSENGERS

    Lesson 6: Elevate Principals and Teachers as Key Communicators

    • The Winston Group Public Opinion Research on Education Issues
    • Memphis principals' teacher recognition program toolkit
    • The College-Ready Promise sample training for principals
    • Atlanta
      • Communications toolkit for principals
      • Effective Teaching in Every Classroom website
    • Denver teacher and principal training materials
    • Hillsborough County communications liaison responsibilities
    • Pittsburgh working conditions survey teacher liaison job description

    Lesson 7: Streamline Communications

    • Green Dot
      • Weekly email for principals
      • Daily teacher email updates during contract negotiations
    • Pittsburgh website
    • Hillsborough County website
    • Denver website
    • Atlanta website
    • Memphis website
    • Prince George's County (MD) website
    • Tulsa website

    Lesson 8: Invest in Staffing

    • Atlanta organizational chart
    • Denver communications manager job description
    • Memphis I Teach, I Am campaign website
    • Aspen Institute Education & Society Program guide to developing effective teacher evaluation systems
    • Pittsburgh project charter

     Lesson 9: Partner with the Teachers Union

    • Denver website
    • Pittsburgh
      • Website
      • Professional development PowerPoint presentation
      • Newspaper article on layoffs

    Lesson 10: Engage the Media at the Right Time

    • Tulsa
      • Media Plan
      • Overview of "value-added" growth measure
      • Press release on adoption of system across most of the state
    • Memphis
      • Clergy United for the Memphis Schools website
      • Clergy United for the Memphis Schools report on the teacher effectiveness program
      • Newspaper articles and press releases on the report
      • Media advisory on follow-up celebration
      • Newspaper article on celebration

    Lesson 11: Work with External Champions

    • A+ Schools (Pittsburgh)
      • Tumblr for layoff campaign
      • Actions stakeholders can take
      • Website
      • I Heart Great Teaching campaign
      • Report on professional development, staffing patterns, and working conditions
      • Progress report
      • Make Great Teaching Count campaign
    • Council for a Strong America (Memphis)
      • Website
      • Clergy United for the Memphis Schools website
      • Clergy United for the Memphis Schools report on the teacher effectiveness program
      • Newspaper articles and press releases on the report
      • Media advisory on follow-up celebration


    SECTION 4: MEASUREMENTS

    Lesson 12: Evaluate and Refine Strategies — Repeat
    • Atlanta
      • Annual online survey of teachers
      • Annual online survey of administrators
      • Annual online survey of principals
    • Hillsborough County teacher survey
    • Denver educator survey
    • Pittsburgh
      • Teacher working conditions survey
      • Survey promotion campaign poster, flyer, and counter cards
      • Survey website
      • Survey results press release
    Supporting Effective Teaching
    Download full guide (5.4 MB) or summary.

Connect With Us!

1301 Pennsylvania Avenue, NW Suite 702   |   Washington 20004   |   Phone: (202) 393-2427   |   Fax: (202) 393-2400

1301 Pennsylvania Avenue, NW Suite 702   |   Washington 20004   |

Phone: (202) 393-2427   |   Fax: (202) 393-2400    Site Manager:
Sign In
  • Questions or Feedback? |
  • Blackboard Web Community Manager Privacy Policy (Updated) |
  • Terms of Use
Copyright © 2002-2023 Blackboard, Inc. All rights reserved.
Blackboard, Inc. All rights reserved.
CLOSE
CLOSE