19th Annual Public Relations Executives Meeting, Washington, DC


6:00 - 8:30 pm        

Steve Drummond, Executive Producer, NPR Ed
Sponsor: Blackboard

8:00 - 9:00 am           
Sponsor: Finalsite, SchoolMint, TeacherLists, West Corporation

9:15 am - 10:30 am

The Inside Story: Growing an Internal Communications Plan in the Fort Worth ISD         

Click here to watch the video- https://youtu.be/2lBtVBK0zfg

Barbara Griffith, Senior Communications Officer,
Fort Worth Independent School District

10:45 am  - Noon    
Renee Murphy, Chief Communications and Community Officer, Jefferson County Public Schools
Tracy Russ, Chief Communications Officer, Charlotte-Mecklenburg Schools
12:00 pm -1:00 pm       
Sponsors: Gaggle, K12 Insight, Peachjar, Inc., Qualtrics LLC              

1:00 - 2:00 pm             
Panel on Communication Strategies and Challenges
Moderator: Robert Johnston, Senior Vice President, The Hatcher Group

Andy Le, Executive Director of Stakeholder Communications
Chicago Public Schools

Ebony Pugh, Public Information Officer, Pittsburgh Public Schools 

Sami Ghani, Senior Digital Strategist, The Hatcher Group

What has been your most successful social media campaign in 2018/2019 in terms of engagment?

CPS: #BetterMakeRoomChicago

CPS: Teacher Appreciation Social Media Toolkit

PPS: Black History Month 2018 Celebrated alumni in the art https://www.facebook.com/hashtag/ppscelebrates?epa=HASHTAG

Pittsburgh Public Schools spotlights alumni who are making a mark in Pittsburgh's arts and culture

Miami Dade: Respect Teachers: 

Aurora Public Schools, Colorado- #TeachinAPS Campaign

                                Aurora social media campaign

How do you use your social platforms and materials to connect directly to various communities and parents? 

CPS: Vision: CPS Strategic Plan

Are there overall themes you’ve seen that resonate particularly well with your audience? A specific type of content? 

CPS: Figure Roller Skating Champion

PPS: #PPSClassOf2K19

2:15 pm – 3:15 pm          
Local Doesn’t Always Stay Local: Reaching a National Audience
Caroline Hendrie, executive director of the Education Writers Association


Crisis Communications Session: Managing the Unthinkable: Crisis Preparadness, Response & Recovery

Examples of Grief Letters

Dr. Roseann Canfora,
Chief Communications Officer, Cleveland Metropolitan School District

10 am– 11:30 am       
How to Communicate Effectively About Issues Concerning Race and Equity

Valerie Goode,
Deputy Chief, Communications and Public Affairs, Oakland Unified School District

Precious Stroud
, Principal, PJS Consultants