Speaker: 
Steve Drummond, Executive Producer, NPR Ed
Sponsor: Blackboard
                

 

Sponsors: Gaggle, K12 Insight, Peachjar, Inc., Qualtrics LLC              

1:00 - 2:00 pm             

Moderator: Robert Johnston, Senior Vice President, The Hatcher Group

Andy Le, Executive Director of Stakeholder Communications
Chicago Public Schools

Ebony Pugh, Public Information Officer, Pittsburgh Public Schools 

Sami Ghani, Senior Digital Strategist, The Hatcher Group

What has been your most successful social media campaign in 2018/2019 in terms of engagment?

CPS: #BetterMakeRoomChicago

CPS: Teacher Appreciation Social Media Toolkit

PPS: Black History Month 2018 Celebrated alumni in the art https://www.facebook.com/hashtag/ppscelebrates?epa=HASHTAG

Pittsburgh Public Schools spotlights alumni who are making a mark in Pittsburgh's arts and culture

Miami Dade: Respect Teachers: 
http://respect4teachers.dadeschools.net/

Aurora Public Schools, Colorado- #TeachinAPS Campaign

                                

How do you use your social platforms and materials to connect directly to various communities and parents? 

CPS: Vision: CPS Strategic Plan

Are there overall themes you’ve seen that resonate particularly well with your audience? A specific type of content? 

CPS: Figure Roller Skating Champion

PPS: #PPSClassOf2K19

2:15 pm – 3:15 pm          
Local Doesn’t Always Stay Local: Reaching a National Audience
Caroline Hendrie, executive director of the Education Writers Association

SATURDAY, JULY 13

Crisis Communications Session: Managing the Unthinkable: Crisis Preparadness, Response & Recovery

Examples of Grief Letters

Presenter:
Dr. Roseann Canfora, Chief Communications Officer, Cleveland Metropolitan School District

10 am– 11:30 am       
How to Communicate Effectively About Issues Concerning Race and Equity

Presenters:
Valerie Goode, Deputy Chief, Communications and Public Affairs, Oakland Unified School District

Precious Stroud, Principal, PJS Consultants