17th Annual Public Relations Executives Meeting, San Antonio, TX


6:00 - 8:30 pm        Dinner
Bohanan's Prime Steaks and Seafood

Henry Duvall, Director of Communications
Council of the Great City Schools
Leslie Price, Chief Communications Officer
San Antonio Independent School District

Sponsor: West Corporation (SchoolMessenger)
Robert "Bob" Rivard
Founder of The Rivard Report, a nonprofit digital news site
Former Editor of the San Antonio Express-News




7:30 - 10:00 am         Registration (Chula Vista, Lobby Level, Hyatt Regency)

8:00 - 9:00 am           Breakfast (Garden Terrace, First Floor, Hyatt Regency)
                                  Sponsor: Blackboard

9:00 - 9:15 am           Welcome and Introductions (Chula Vista, Lobby Level)
9:15 - 9:30 am            PR Survey Highlights
                                   Darrell Robinson, Communications Specialist
                                   Council of the Great City Schools  
                                   (Cleveland Metropolitan School District)
                                    Dr. Roseann Canfora
                                    Chief Communications Officer
11:00 am - 12:00 pm    Promoting Schools in a BIG Way with a SMALL Budget
                                     (Miami-Dade County Public Schools)
                                     Daisy Gonzalez-Diego
                                     Chief Communications Officer
                                      Denise Landman
                                      Executive Director of External Communications
12:00 pm -1:00 pm       Lunch
                                     Sponsor: K12 Insight
1:00 - 2:00 pm              A Thousand Words: Telling Our School Stories with Good Photography/Video
                                     (Des Moines Public Schools)                                    
                                     Phil Roeder, Director of Communications and Public Affairs
                                     Jon Lemmons, Photographer/Videographer

2:30 - 3:30 pm              Roundtable Discussions Between New/Junior Public Relations Executives and Senior/Veteran


Sunday, July 9

8:00 - 9:00 am              Continental Breakfast (Chula Vista, Lobby Level, Hyatt)
                                      Sponsor: Education Post and Peachjar


9:00 - 10:00 am             Turn Emotional Connections Into Assests that Never Stop
                                       Dylan Thomas, Director of Marketing and Events
                                       Orange County Public Schools (Orlando)

                                       Competitive Marketing: Increasing Enrollment Against the Odds
                                       Reyne Telles, Executive Director of Communications
                                       Austin Independent School District

Austin Independent School District staff gave a presentation titled "Competitive Marketing: Increasing Enrollment Against the Odds" at the 2017 CGCS PRE meeting in July. Joining AISD staff were members of Sanders\Wingo, the marketing firm that helped the district conduct empirical research regarding effective messaging and built a campaign around the data. Some of the information presented, including message testing, the perception polls, etc. and are proprietary, thus the full presentation will not be able to be posted for broad public consumption. However, in the spirit of sharing best practices, staff from AISD agree to discuss and share with individuals, as appropriate and as time allows.  Additionally, the collateral material produced for the campaign are public and the messaging from the districtwide campaign can be found at https://www.sanderswingo.com/aisd/


10:00 - 11:00 am            Communicating to the Choir: Strategies to Improve Employee Communcations  
(Metropolitan Nashville School District)   
                                       Olivia Brown, Director of Internal Communications  

11:00 - 11:45 am             Round Robin Discussion on What's Working in Your Urban School District


11:45 am - Noon             Wrap-Up


Noon                                Meeting Adjourn


12:30 – 1:30 p.m.            Post-Meeting Lunch
                                        Acenar restaurant, Arriba room
                                       Sponsor: Peachjar