AGENDA

FRIDAY, JULY 11 6:00 - 8:30 pm          Dinner
                               Fleming's Prime Steakhouse & Wine Bar   

                               Welcome: Henry Duvall, Director of Communications
                                                Council of the Great City Schools

              

                               Greetings: Robert Heck, Member

                                                Baltimore City Board of School Commissioners
                               Sponsor:   SchoolMessenger

                              Speaker: Auburn Bell, Director

                                              Legg Mason, Inc.

 

                                              Innovative & Out-of-the-Box Partnerships

 

SATURDAY, JULY 12
7:30 - 10:00 am         Registration (Watertable Ballroom ABC, 5th Floor)

8:00 - 9:00 am           Breakfast (Federal Hill Room, 5th Floor, Renaissance)
                                 Sponsor: Peachjar

9:00 - 9:15 am            Welcome and Introductions (Manchester G & H, Hyatt)

9:15 - 10:15 am              Bringing Education Reform to Life: Mobilizing Stakeholders in Urban School Reform
                                  
                                   Stan Alleyne, Chief Communications Officer
                                   Minneapolis Public Schools
                                   Rachel Hicks, Director of Media Relations and Public Affairs
                                   Minneapolis Public Schools                                   

10:30 - 11:45 am          Team DPS-Strengthening Connections through Shared Vision and Values
                                   Michael Vaughn, Chief Communications Officer
                                   Denver Public Schools

                                   Laptops, Learning and Connecting the Dots: Successful 1:1- "PowerUp" Initiative
                                   Communications Belongs in the Sandbox
                                   Sarah Geer Osborne, General Manager, Strategic Communications

                                   Houston Independent School District

                                   

11:45am -12:45 pm      Lunch
                                   Sponsor: Schoolwires

12:45 - 1:45 pm          "I Pledge" Graduation Campaign

                                   Jamilah Fraser, Former Chief Communications Officer
                                   Fresno Unified School District   

 

                                   Shana Kemp, Former Communications Analyst

                                   Fresno Unified School District

                                                                           

1:45 - 3:00 pm              Breakout Sessions                   
                                   How to Manage Social Media Information to Prevent Student and Media Misuse

                                   How to Defend Your Communications Operation from Budget Cuts

                                               

SUNDAY, JULY 138:00 - 9:00 am              Continental Breakfast (Watertable Ballroom)

 

9:00  - 10:00 am           Panel Discussion on Dealing with Urban School Politics and Board Relations
                                   Dylan Thomas, Moderator
                                   Director, Public Relations

                                   Orange County Public Schools (Orlando)

                                   

                                   Keith Bromery, Executive Director of Communications

                                   East Baton Rouge Parish Public School System

                                   Valerie Merritt, Director of Board Relations

                                   Newark Public Schools
                                   Barbara Griffith-Moffett, Senior Communications Director
                                   Fort Worth Independent School District                         

 

10:00-11:00 am            Special Guest Presentation: Content Rules: Telling Your Story to Stand Out
                                   Ann Handley, Content Marketing Expert, Best-Selling Book Author
                                    Sponsor: Schoolwires

 

                                       

11:00 - 11:45 am           Round Robin Discussion on Effectively Utilizing Social Media
                                   and Other Communication Tools               
                                       

11:45 - Noon                 Wrap-Up