13th Annual Public Relations Executives Meeting

6:00 - 8:30 pm          Dinner
                                    Harbor House in Seaport Village    
                                    Welcome: Henry Duvall, Director of Communications
                                                        Council of the Great City Schools
                                    Greetings: Linda Zintz, Director of Communications
                                                        San Diego Unified School District
                                    Sponsor:   SchoolMessenger

                                    Speaker: Scott Lewis, CEO
                                                      Voice of San Diego, a nonprofit news organization

7:30 - 10:00 am        Registration (Manchester Ballrooms G and H, Hyatt)

8:00 - 9:00 am          Breakfast (Manchester Ballroom D, Hyatt)
                                    Sponsor: SchoolMessenger

9:00 - 9:15 am          Welcome and Introductions (Manchester G & H, Hyatt)
9:15 - 9:30 am          PR Survey Results: Danyell Taylor, Communications Specialist
                                                                         Council of the Great City Schools

9:15 - 11:00 am        Making Social Media Work Effectively for Your District

From Soup to Nuts: Integrating Your Web 2.0 Presence                                    
                                     Phillip Roeder, Director of Community Relations

                                     Des Moines Public Schools

                                     Social Media in Anchorage                                     
                                     Heather Roach, Senior Communications Specialist
                                     Anchorage School District
                                     How Can a School District Engage Digitally                                     
                                     Andy Le, Social Media Coordinator
                                     District of Columbia Public Schools
11:00 - Noon             Influencing Opinions: Keeping the Focus on Student Achievement                                  
                                     Linda Zintz, Communications Director
                                     San Diego Unified School District
Noon - 1:00 pm          Lunch
1:00 - 2:15 pm            Dealing with Crisis Communications 
                                      Tom Waldman, Director of Communicationis and Media
                                       Los Angeles Unified School District                                 
2:30 - 3:30 pm            Citizens on Patrol: How Fort Worth Addresses Safety Concerns in Our Elementary Schools                      
Barbara Griffith-Moffett, Senior Communications Officer
                                      Fort Worth Independent School District
3:30 - 4:30 pm            Brainstorming Session on Preparing for a Sea Change in Education - Common Core Standards
                                      Molly Rath, Director of Communicatiions, Facilitator
                                      Baltimore City Public Schools
8:00 - 9:00 am            Breakfast (Manchester Ballrooms G and H, Hyatt)
9:00  - 10:00 am         Keeping Parents in the Loop
                                      Julie Schultz Brown, Director of Communications/Marketing
                                      St. Paul Public Schools                                      
10:00: - 11:00 am      Real-Time PR: How to Instantly Engage Your Community and Connect with Constituents Now                               
                                      David Meerman Scott, Marketing Strategist and Author
                                      Sponsor: Schoolwires
11:00 - 11:45  am      Round Robin Discussion on Communication Issues                
11:45 - Noon              Wrap-Up
Noon                            Meeting Adjourn